69+ Hot Blogging Statistics That You Must Read In 2024

Do you know that you can absolutely rock in your blogging career by just knowing a few blogging statistics?

Wait! Why am I saying this? You will know it. See, when you go through statistics of Blogging then it becomes quite obvious to you what works and what does not work.

You can start using these statistics for better performance of your content in just one click. Isn’t it cool?

You won’t have to wonder if the certain trick is going to work or not because you can simply look at the statistics.

Knowing the most recent statistics and information about blogging will help you spot areas where more strategic content can be created to set you apart from the competition.

Analyzing the facts behind what’s successful for other bloggers can also help you identify areas where your current material needs improvement, gather testable ideas, or decide how to start your own blog.

Furthermore, these blogging statistics will enable you to advance your content strategy regardless of the sector you work in.

Having said that, let us have a look at 50+ blogging statistics in 2023 so you can get a better understanding of the current state of Blogging.

69+ Blogging Statistics List

I am going to mention more than 50 Blogging statistics for you now but for better convenience, I have divided these statistics into 5 parts so you can have a deeper understanding of every aspect of the field of Blogging one by one.

Top blogging statistics

Before hopping on anything else, let us have a look at the top blogging statistics of 2023 for better clarity. These are probably the most interesting statistics in blogging:

Sixty percent of bloggers publish one to five guest posts each month (ReferralRock).
Although just 52% of bloggers actually write guest posts, 87% come up with the concepts (ReferralRock).
A compensated guest post generally costs $77.80 to publish (Ahrefs).
While only 7% of bloggers pitch to 100 or more blogs each month, 50% of bloggers reach out to 10 or fewer connections each month for guest pieces (ReferralRock).
The same quantity of guest content or more will be published, according to 93% of editors (Influence & Co.).
More frequent bloggers are more likely to report “strong results” (Orbit Media).
The most likely bloggers to report “strong outcomes” are those who use 10 or more photographs for every post (Orbit Media).
Vendor websites are one of the most highly influential content kinds, according to 65% of B2B buyers. Websites that are operated by third parties (48%) and articles written by independent publishers for third parties (39%) are next (MarketingCharts).
59% of links that are shared on social media are shared without ever being read, according to a Chicago Tribune story. However, Twitter’s new prompt encouraging users to read before sharing has resulted in 40% more individuals opening stories (Vox)
60% of marketers claim that using content to drive leads and demand works (Content Marketing Institute).
74% of businesses claim that content marketing improves the quality and number of leads generated by their marketing teams (Curata).
There are 1.9 billion websites worldwide, but there are more than 600 million blogs (Hosting Tribunal).
In 2020, there will be 31.7 million bloggers operating in the United States (Statista)
64% of marketers claim to have successfully used content marketing to drive sales and income, while 73% of marketers claim to have successfully used content marketing to nurture their prospects (Content Marketing Institute).
Short articles receive 77.2% fewer links on average than long content (Backlinko).

General blogging statistics

Now that you know about top blogging statistics, let us have an overview of general blogging statistics for more clarity. Spoiler alert! A few of these statistics might even shock you.

The global content marketing market is anticipated to expand by $417.85 billion between 2021 and 2025. (ReportLinker).
Before contacting a seller, 44% of buyers claim they normally read three to five pieces of information (Demand Gen Report).
If people experience problems when viewing content, more than half of consumers will quit what they are doing (Adobe).
Americans who use the internet spend three times as much time on blogs as they do on email (Social Media Today).
Over 518 million blogs are hosted by Tumblr, while 60 million are hosted by WordPress (Hosting Tribunal).
42.8% of the internet is powered by WordPress (W3 Tech).
Every month, WordPress sees the publication of around 70 million new posts (WordPress).
WordPress posts receive 77 million new comments per month on average (WordPress)
In 2020, 89% of marketers employed blogs as part of their content strategy (Content Marketing Institute).

Blogging revenue statistics

You know, I have come across a lot of people who wonder about the revenue of a Blogger. Few think that they earn more than an engineer’s salary and few think of it as the opposite. But what is the reality?

Here are the statistics regarding the revenue a Blogger generates so have a look at them so you can get answers to your question.

Only 8% of bloggers with lower incomes offer their own goods or services, compared to 45% of those who make over $50,000 annually (GrowthBadger).
Both Mediavine and Adthrive are used by 72% of bloggers who earn $2,000 or more per month for their ad management (RankIQ).
Affiliate marketing is the second-most common way for bloggers to monetize their sites after Google AdSense. AdSense comes in third place among high-earning bloggers, who are 2.5 times more likely to offer their own goods or services than to use AdSense (GrowthBadger).
Ads, affiliate sales, sponsored product reviews, their own products, and online courses are the main sources of money for bloggers (RankIQ).
Food (42.8%), lifestyle (13.3%), and travel (10%) are the three niches with the largest percentage of blogs with more than 50,000 monthly visitors (RankIQ).
About 40% of all publisher commissions in the United States come from blogs (Awin).
The food blog niche is the most lucrative one. Among bloggers from all significant areas, food bloggers earn the most money per month ($9,169). (RankIQ).
A third of bloggers (33%) make no money at all (TechJury)

blogging revenue sources statistics — Source: GrowthBadget

Blogging length and frequency statistics

If you are into blogging then you need to admit that the questions that I am going to mention now have come into your mind at least once.

How long should my blog post be? How many times should I post in a week? When is the right time to publish my content?

I know it becomes really hectic so why don’t you analyze it yourself using these statistics?

An average blog article is written in slightly over four hours (Orbit Media).
A blog post typically contains 1,416 words (Orbit Media).
About 50% of bloggers post once a week or “several times a month” (Orbit Media).
Engagement decreases for posts that take more than seven minutes to read (Medium).
73% of respondents say they scan blog content, compared to 27% who read them thoroughly (HubSpot).
The audience favors reading stories with fewer than 1,000 words by 75%. (Contently).

how long to write a blog post stats — Source: OrbitMedia

Blog content statistics

As the market becomes more competitive, bloggers must provide more high-quality content. Take a look at these numbers regarding content formats and quality:

The top success element for bloggers is assessed as “quality of content.” But compared to lower-paid bloggers, higher-paid bloggers place a lot more attention on advertising their work (GrowthBadger).
In general, bloggers include two to three photographs per blog post (Orbit Media).
41% of bloggers carry out and disseminate unique research (Orbit Media).
There are only 26% of bloggers work with editors (Orbit Media).
Too wordy, badly written, or poorly designed material are the three most prevalent complaints regarding content (Adobe).
Bounce rates of 90+% are caused by load times of more than 5 seconds (Google).

visual blog content statistics — Source: orbit media

Blog headline statistic

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy

So, now you know how important headlines are! You can go through the blog headline statistics in 2023 for a better understanding:

In terms of social sharing, “very long” headlines (14–17 words) perform 76.7% better than short headlines (Backlinko).
Question-mark headlines receive 23.3% more social shares on average than non-question-mark headlines (Backlinko).
91% of bloggers only create six or fewer headline draughts before publishing (Orbit Media).

headline length statistics — Source: Ahrefs

Blogging SEO statistics

Within a year after publication, just 5.7% of pages will appear in the top 10 search results (Ahrefs).
The average top 10 page is more than two years old (Ahrefs).
SEO is the most significant source of traffic, according to 71% of bloggers (Orbit Media).
A whopping 85% of bloggers use keyword research (Orbit Media).
Bloggers who make more than $50,000 per year frequently emphasize SEO heavily. Google organic search is often their top source of traffic, and they are 4.3 times more likely to perform keyword research than bloggers with lesser incomes (GrowthBadger).
71% of bloggers update previous posts (Orbit Media).
Nearly 1,000 more relevant terms are included in the top 10 search results for the typical top-ranking page (Ahrefs).
In general, a page receives more organic Google traffic the more backlinks it has (Ahrefs).
Search engines are used to start 68% of internet experiences (BrightEdge).
90.63% of pages receive no organic Google search traffic (Ahrefs).
Ranking positions and Flesch Reading Ease scores don’t correlate (Ahrefs).

Blog marketing statistics

Your blog won’t become popular overnight. It requires promotion, marketing, and discovery. You can go through these statistics for more information:

Only one-third of bloggers routinely review the traffic data for their blogs (Statista).
The most common method for increasing blog traffic is social networking (Orbit Media).
Compared to only 14% of bloggers with lesser incomes, 70% of those who make over $50,000 per year say they actively or very actively market their blogs (GrowthBadger).
Influencer collaboration improves results for bloggers (Orbit Media).
Compared to bloggers with lower incomes, those who make over $50,000 a year from their blogs are more than twice as likely to concentrate on growing their email subscriber list. Additionally, they employ 343% more email collection techniques than low-income bloggers (GrowthBadger).
66% of bloggers use email marketing to direct readers to their material, and 97% of bloggers utilize social media to advertise their blog entries (Statista).

Blogging and social media statistics

Social media play a big role in Blogging as it is one of the most popular ways to get traffic on your blog. Wanna know the statistics related to social media in 2023? Here they are:

75% of social shares go to 1.3% of articles (Backlinko).
1,000 to 2,000 words are the optimum content length for boosting social sharing (Backlinko).
There is no specific day that is “optimal” for publishing fresh information. The number of social shares for items published on various days of the week varies equally (Backlinko).

Guest blogging statistics

If you want your blog to reach a large audience then the guest post is the way for you. No! Guest posting is not an old way to gain an audience, it is still alive and it is one of the best ways to gain links.

Here are a few statistics related to guest blogging:

60% of bloggers publish 1-4 guest posts each month (ReferralRock).
Only 52% of bloggers actually write guest posts; however, 87% of bloggers provide ideas (ReferralRock).
The typical price to publish a compensated guest article is $77.80. (Ahrefs).
50% of bloggers reach out to 10 or fewer connections per month for guest pieces, whereas 7% pitch to 100 or more blogs each month (ReferralRock).
93% of editors anticipate publishing the same amount or more of guest work (Influence & Co.).

guest blogging statistics — Source: Ahrefs

Conclusion About Blogging Statistics

Blogging statistics can be a great help to you if you are into Blogging because they present clear data about what works and what doesn’t.

Blogging is still growing at a very fast rate so the data keeps changing from time to time but there are a few things that still remain constant.

Creating quality content is important but there are certain measures that can take your content to a whole new level and you can easily find them by going through blogging statistics.

So, Instead of just reading about all of these blogging statistics and continuing with your day, I advise you to use this information to inform the strategic decisions you make on your own blogging and content development projects.

I hope it helped. In case you have any doubts, feel free to write them down in the comments.