36+ Instagram Statistics That You Must Know!

Are you an SMMA or Social media user? You must know about these 36+ Instagram Statistics.

Have you ever wondered just how big of a role Instagram plays in our daily lives? 

With over 1 billion monthly active users and counting, it’s clear that this photo and video-sharing app has become an integral part of our social landscape. 

But just how much time are we spending on the platform? 

And what kind of content are we consuming and engaging with? 

In this article, we will delve into the latest Instagram statistics that shed light on these questions and more. 

From user demographics to engagement rates, get ready to learn about the latest trends and insights that define the world of Instagram.

You can also read about 20+ ChatGPT Statistics.

36+ Latest Instagram Statistics

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General Instagram stats

1. Instagram is the 5th most visited website in the world

Semrush data shows that Instagram receives 4.25 billion total visits per month, making it one of the top 10 most-visited websites globally based on website traffic. 

It is worth noting that even though the majority of users access the platform through the mobile app, this statistic highlights the possibility of users viewing posts on desktop or laptop devices. 

As a result, it is important to include product names in captions to enable web users to locate them, as app-exclusive features like product tags may not be accessible to all viewers.

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2. Instagram is the ninth most-searched word.

Facebook, YouTube, and “Weather” all outperform Instagram, but given that Instagram is mainly accessed through the app, this is an impressive number and further evidence that your audience may be viewing your content via a browser — whether mobile or desktop.

3. India has more Instagram followers than any other nation.

India has the largest number of Instagram users compared to any other country, with 180 million users in the country. 

This may not come as a surprise considering India’s population of nearly 1.4 billion people, making it the second-most populous country in the world. 

What’s intriguing about this fact is that in 2019, India ranked second on the list of top countries for Instagram usage with only 73 million users. 

However, within a span of a couple of years, the number of Indian Instagram users almost doubled, allowing the country to claim the number one spot.

4. The fourth most popular social media site is Instagram.

In terms of everyday global active users, only Facebook, Youtube, and WhatsApp surpass Instagram, which boasts a staggering 1.386 billion users.

Currently, it outperforms TikTok, Twitter, Pinterest, and Snapchat, but 2023 will mark a significant shift as TikTok continues to gain ground.

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5. Only 0.1% of users of Instagram only use Instagram.

There is a 99.9% chance that an Instagram user also has a profile on another social network. 

For instance, 83% of Instagram users also use Facebook, 56% also use Twitter, and 52% use TikTok.

In contrast, 81% of Instagram users also use TikTok.

In what ways does this affect marketers? 

The same individuals are probably being reached by you on various platforms. 

With a strategic cross-platform campaign, make sure your material is distinctive, interesting, and pertinent for viewers on each platform.

Also, read about 69+ Blogging Statistics.

Instagram user stats

6. More than 2 billion people use Instagram every month.

According to the most recent Meta earnings call, more than 2 billion people now use Instagram on a regular basis, despite the fact that we previously stated that 1.386 billion people do so.

The following Instagram user statistics will delve into some of the key demographics that make up that enormous user population.

7. In the US, there are 170 million Instagram followers.

The US is now ranked as having the second-largest Instagram following. 

Once more, over the past two years, Instagram’s viewership share in the US has grown significantly, increasing by 54 million users between 2019 and 2021.

This demonstrates that even though Instagram isn’t exactly a “hot new” social platform, its user base is still quickly expanding and hasn’t yet started to decline.

8. 52.2% of Instagram users are male and 47.8% are female.

For now, male and female are the only gender options available for Meta reporting.

Compared to prior years, this is a change from the audience’s small gender bias. 

No matter which gender (or gender) you’re attempting to reach, it’s a crucial platform.

9. Instagram is used by 47% of American adults.

Nearly half of Americans ages 18 and older use Instagram, according to Pew Research. 

And according to Forrester, 40% of American people use Instagram at least once per week.

10. Gen Z prefers Instagram over other social media.

Instagram is preferred over all other social media sites by 16 to 24-year-old internet users worldwide, even surpassing TikTok. 

Instagram is the platform to use if you want to connect with people in that age group.

Despite the fact that males in that age group prefer Facebook, it is also the platform of choice for women aged 25 to 34.

11. 61% of 12- to 17-year-olds use Instagram on a regular basis.

That represents a 4 percentage point rise from the previous year. 

In the meantime, Facebook usage in this group is falling (to 40%), while TikTok usage is expanding at the highest rate (to 69%).

Teenagers’ use of social media is obviously changing, so if you’re marketing to them, you’ll need to be flexible. A strong social monitoring approach can be useful.

Instagram usage stats

12. Instagram is used by users for 11.7 hours per month on average.

It comes in at number five among social media sites, trailing only Facebook, YouTube, TikTok, and WhatsApp. 

But regardless of how you look at it, that amounts to almost a half-day per month devoted to viewing content on the platform.

13. Americans use Instagram for 30.1 minutes daily.

With Facebook, it is precisely tied, but TikTok, YouTube, Twitter, and Snapchat are ahead.

14. Users spend an average of 11.7 hours per month on Instagram.

It ranks fifth among social media platforms, just after Facebook, YouTube, TikTok, and WhatsApp. 

No matter how you slice it, though, that translates to almost a half-day per month spent watching material on the platform.

15. Every day, 30.1 minutes in America are spent on Instagram.

It is exactly matched with Facebook, but TikTok, YouTube, Twitter, and Snapchat are in the lead.

16. In the United States, people spent 17% of their social media time on Instagram in 2022

According to eMarketer, that percentage will rise to 18.6% by 2024. In terms of time invested, Instagram still prevailed over TikTok in 2022, but by 2024, they will be tied.

With TikTok appearing out of nowhere, this graph demonstrates how quickly things can shift on the social media front. 

For the time being, rather than eroding Instagram’s market share, TikTok’s advances appear to be the result of less time spent on Facebook. (which continues to grow).

However, it’s a good reminder to avoid relying too heavily on a single social media site or tactic. 

Spread your eggs among several hats to help your social media marketing approach be future-proof.

Instagram Story stats

17. 996 million people could view ads on Instagram Stories.

For comparison, the main feed has a possible user base of 1.32 billion. 

Does that imply that primary feed is a wiser choice for ads? 

No, not always. It all relies on how much time your audience spends there.

You can use Instagram analytics to determine whether your audience is more engaged with images in the main feed or in Stories. 

While there are other factors to take into account when deciding where to put Instagram ads, this information is still helpful to have.

18. The active companies publish 17 Stories each month.

Giving yourself a break is a key lesson to take away for overworked social media administrators. 

Saying no to a boss who demands daily Stories content is okay if the most active brands only share about every other day.

Instagram Reels stats

19. Reels have a possible user base of 758.5 million for advertising.

As a reminder, Story ads can reach up to 996 million people while feed advertising can reach up to 1.32 billion.

As Reels advertisements become more commonplace, expect this to alter in the upcoming year.

20. Reels have a possible user base of 758.5 million for advertising.

Using DMs! True dark society exists. 

The best Instagram platform for reaching users who do not already follow your account is reels, which has a solid reputation. 

This is merely one more method that Reels can increase your reach.

21. People spend 30% more time on reels on Instagram.

And this figure is rapidly increasing, having increased by 50% from the 20% mentioned in Meta’s Q2 2022 earnings call. 

Make 2023 your year to enter the short-form Instagram video market if you don’t already have an Instagram Reels plan in place.

22. Gen Z people in the United States use Reels on a weekly basis at a rate of 21%

The figures for Gen Z’s use of Instagram Reels pale in comparison to the 53% of the same group who use TikTok on a weekly basis. 

However, a sizable proportion of young people continue to use Instagram to watch brief videos.

This makes it clear that you cannot get away with simply uploading your TikToks to Reels and praying for the best, especially in light of the Instagram user statistics mentioned above that revealed a significant overlap between Instagram and TikTok audiences. 

Just to emphasize it once more, making original content for each site is always a best practice.

23. From Thanksgiving to Cyber Monday, 5.4% of Instagram ad views were from reels

Even though it’s still a tiny percentage, it has increased astonishingly from just 0.9% during this crucial shopping season last year. 

Reel advertisements are still fairly new and present a good opportunity for trial and experimentation.

Instagram stats for business

24. The most popular social media tool for connecting with brands is Instagram.

This data was obtained from an Ipsos Marketing survey that Meta paid for. 

People surveyed stated that, in comparison to other platforms, Instagram is the best spot to stay up to date with their favorite brands. 

Although it’s unclear exactly what this implies, it’s clear that people who are interested in your brand anticipate finding you on Instagram.

25. Each month, the typical Instagram company account gains 0.98% more followers.

Naturally, this differs greatly by the business. The following benchmarks for Instagram follower increase are industry-specific:

• Education: 0.03%
• Entertainment and media: -1.59%
• Financial services: -0.07%
• Food and beverage: -0.88%
• Real estate: -0.06%
• Retail: -0.37%
• Travel/hospitality/leisure: 0.33%

You’ll see that growth is currently negative across many sectors, so if you’ve noticed a slight decline in your own follower count recently, don’t panic. 

Check out our advice on increasing your Instagram following here to buck the tendency.

26. Business accounts publish 1.71 feed items on average each day.

To clarify, for a typical Instagram Business account, photos make up 48.9% of all main feed posts, followed by videos at 31.8% and carousel posts at 19.3%.

It’s important to note that from 16.3% of posts last year, the percentage of video uploads almost doubled. 

If all of your Instagram posts are still just photos, it might be time to update your content plan.

27. Instagram business account photos have an average engagement rate of 0.54%.

Since video posts skew slightly higher (0.61%) and picture posts skew slightly lower (0.46%), if you’re beating that benchmark of 0.54%, congratulate yourself.

It’s interesting to note that interaction rates fluctuate along with a brand’s Instagram follower statistics. 

Engagement rates usually decline as brands gain more followers. 

According to our report on digital trends, brands with less than 10,000 followers experienced better engagement rates than those with more than 100,000.

28. In 2023, 35% of Instagram users will use the app to make a transaction.

Only Facebook and TikTok will see a higher buying percentage, at 37% each.

However, because there are different numbers of users on each platform, percentages don’t always convey the whole story. 

According to the number of real customers who made purchases on each social media platform, it looks like this:

Remember that buying habits differ depending on a person’s group. Instagram is the most popular social commerce tool for Gen Z.

29. 15% of American consumers use Instagram to begin their internet shopping searches.

This year, TikTok gained attention for being the search engine of choice for younger Internet users. 

But as a starting point for an online shopping search, Instagram continues to rank better for the time being. 

Comparatively, 11% of Americans start their shopping inquiries on the TikTok platform.

30. 7.51 percent of social media traffic leads from websites come from Instagram.

Although it might not seem like much, it actually ranks third behind Facebook and Twitter. (With 71.64%, Facebook is by far the market leader in this area.)

The more significant statistic here is that, while Facebook’s percentage of web traffic decreased by 0.8% last year, Instagram’s increased by 88.2%. 

With the addition of shopping features like link stickers and tags, Instagram’s dearth of methods to link out to websites has significantly decreased. 

Be on the lookout for this number to rise further.

31. Only 25% of Instagram users believe the platform safeguards their data and privacy.

That represents a sharp decline from 41% in 2020. Surprisingly, despite being a part of Meta, more people still believe in Instagram (28%) than Facebook (18%).

Trust is a key component of social trade, so this is significant for marketers.

It should come as no surprise that the number of users who report feeling safe on the site is also declining, from 50% in 2020 to 36% in 2022. 

That places it somewhere in the middle of the field in terms of social confidence.

32. 90% of consumers support & follow at least one company

Instagram users are more willing to follow businesses than users of many other social media networks. In actuality, most consumers support at least one company.

This demonstrates that working with influencers is not always necessary to reach sizable audiences on the network. 

You can quickly increase the number of followers on your personal company account through organic growth if you produce quality content and have a sound social media marketing plan in place.

Instagram ad stats

33. Ages 18 to 34 make up 61% of Instagram’s advertising viewership.

Here is the breakdown by age and gender in more detail. 

34. In Turkey, Instagram advertisements can reach 76% of people who are 13 or older.

The next highest ad penetration rate in the globe is that, 65.9% in Brazil and 66.5% in Argentina.

Instagram’s ad penetration in the US is 51.4%, for instance. Canada and the UK score 49.4% and 51.9%, respectively.

Once more, Instagram demonstrates that despite being a worldwide medium, it is not the same everywhere.

35. In 2023, Instagram’s ad income is anticipated to reach $50.58 billion.

Although Instagram’s portion of the Meta advertising market is still far behind Facebook’s $71.32 billion, it is growing consistently.

This is due to the fact that while Instagram’s ad earnings are rising, Facebook’s are decreasing. 

In contrast to Facebook, Instagram is expected to see a 12.1% increase in ad income this year, according to eMarketer.

36.  In Q3 2022, the CPM for Instagram advertising rose by 17%.

They have grown by 55% over the past two years.

Reaching your audience on Instagram is becoming more costly, so it’s crucial to know who they are and make the most of the available ad targeting options.

Utilize Hootsuite to manage your Instagram account more quickly. 

You can manage all of your social media accounts, reply to comments and direct messages, plan and publish Instagram posts, Stories, and Reels, and monitor performance from a single dashboard. 

Get a complimentary trial now.

Conclusion On Instagram Statistics

These 36 latest Instagram statistics prove that the platform is a force to be reckoned with. 

In the world of social media, it’s hard to deny the impact that Instagram has had on our lives. 

From influencing our fashion choices to making us feel like professional photographers, Instagram has it all. 

So, the next time you find yourself scrolling through your feed, take a moment to appreciate just how much this app has changed the game. 

And don’t forget to double-tap those pictures of cute dogs – they’re statistically proven to make your day better!

I hope that this article helped you! 

Feel free to share your thoughts in the comments below.